VIATOR PRODUCT COPY
Descriptions written for Viator's bookable tours and activities. Wrote and edited 10+ product descriptions on a daily basis from June 2014 through January 2016. Managed assigning for overall project from 2016 onward.
Value prop–driven blurbs added to Viator products descriptions. Led project from ideation to implementation, and edited content. Pages included in the test saw an average YoY conversation rate increase of 0.98%.