viator marketing copy

things to do headers

Header modules for Viator "Things to Do" (TTD) pages. Produced content for TTD headers from mid 2014 to August 2016. Examples shown here created for "Outdoor Adventure," a campaign that ran during 2016 high season. Destinations included in campaign saw a 2.7% average increase in conversion and accounted for 14% of total TTD page revenue.


HOUSE ADS

Module ads that appear across list and search pages. Wrote fresh creative copy every month from January 2016 to June 2017.


mobile app ad banners

Banner ad for Viator's Android, iPhone, and iPad apps.